brand identity
Branding Process.
A brand that commands attention has a personality that speaks to your customers. At Bid, we craft unique & compelling brand identity systems that evoke emotion, encourage connection, and lead to conversions. We work with our clients on all three aspects of a company’s identity: brand strategy, brand visual design, and brand voice. We have a multi-channel holistic approach to branding.
Branding Strategy
Together we will determine the right approach for positioning your brand for success and a road map for achieving it. Through competitive market analysis we will break down the core essence of your business and create a game plan strategy to effectively communicate your story in a way that makes people care.
Branding Visuals
We will establish imagery that reflects the core values of your business. The visual aspects that form an overall brand can leave a strong impression, and first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.
Branding Voice
A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to ensure a successful campaign launch and a genuine relationship between your brand and the community.
Our Brand Steps.
The key to success is effective communication. We will guide you through the process, explain what you need, what you don’t need, and everything in between so whether you are a seasoned pro or new to the branding world. We are here to help.
1. research
First, we send a marketing questionnaire to help us get to know your company, competitors, and market segment. This information allows us to better understand the environment and target audience the brand would serve. Ultimately this will help us clearly and creatively define your company’s value proposition.
2. brainstorm
We explore several concepts to narrow down ideas. We create example moodboards to help showcase these ideas. The brainstorm phase is what translates brand values into practical solutions. It’s a critical step to exploring what makes your brand unique.
3. design
We narrow down ideas from the brainstorm phase to one core design. We create real world mockups to help illustrate the design and how it could be implemented across several marketing channels. Depending on your specifics it could be examples for website design, print ads or social media.
- Impactful– Ideas needs to make an impact. Your brand is a part of the world; what impact will it have on it.
- Emotional –You need to make emotional connections with your customers; more precisely, your customers need to make emotional connections with your brand.
- Actionable –Is your big idea something you can actually do something with? Can you market it? Can you convey it easily and convincingly?
4. Launch
Once the brand design is approved, we create elements based on that new Brand Identity System. We sort out what file formats and other iterations will be needed depending on your particular project parameters.
- Usually vector based High res jpegs, EPS, AI as well as pdf files are delivered.
We will create a Branding Style Guide (see below for information specifics)
- A brand style guide takes the heart and soul of your brand—your mission, vision and values—and translates it into design. It also tells everyone exactly how to communicate your brand.
Marketing add-ons.
We offer a variety of creative service marketing & promotional add-ons. Some of our Branding Packages include these items or they can be added a la carte.
Branding Pricing.
World Class Brand Design
eMini Branding Package
- Marketing Research – Marketing questionnaire to help us get to know your company, competitors, and market segment.
- One Page Brand Board – Simplified Brand Guideline pdf of color palette, brand fonts, patterns, icons & imagery style
Standard Branding Package
- Marketing Research – Marketing questionnaire to help us get to know your company, competitors, and market segment.
- Logo (Re) Design – We will craft a custom logo that is truly unique, memorable & effective. We provide multiple deliverable logo options in various brand colors and dimensions. Delivered as part of the brand kit in both high and website resolution.
Brand Identity System – Comes with a kit of carefully customized graphic elements to help establish the ideal brand personality across all your marketing channels. This is what makes our brand packages truly unique & compelling and sets us apart from other brand companies. Based on the new brand design look & feel, the elements can be a blend of original 2D or 3D, illustration, stock or AI-generated artwork. When it comes to stock images, we provide coverage for up to 8 standard license fees. The kit is delivered with both high resolutions elements for print and smaller file size images for website and social media platforms. ¹
- Customized Brand Hero – As part of the brand kit we create a 2D or 3D design cover hero image or illustration customized to make your brand more engaging and take it to the next level.
- 3D Brand Example Mockups – We will show you how to apply your brand through a range of real-world marketing channel examples. Depending on the project’s specific needs the examples could be a combination of either a website landing page, packaging, social media, billboards, digital ads, print or stationary examples. This really is the key to showing your brand in photo realistic real life examples. Each branding package comes with at least five mockups. Again, this is another reason our brands look so much more impressive than a typical brand look.
- Standard Brand Style Guide – Brand guideline pdf showcasing logo usage, brand color palette, fonts, imagery, patterns, graphic elements, icons and mockups examples on different assets.
Corporate Branding Package
- All from Standard Package included plus…
- Extensive Corporate Brand Style Guide – A comprehensive pdf booklet showcasing logo rules & usage, brand color palette, fonts, imagery, patterns, graphic elements, icons and mockups examples on different asset. This is a more extensive manual than the Standard Brand Style Guide. Designed for distribution within large companies.
- Social Media Kit – Bring your brand to life across your digital social media marketing channels. Personalize your social media messaging to resonate with your target audience. We craft stunning imagery utilizing your new Brand Identity System. A customized kit of unique design covers & profiles, in the correct aspect ratios for each platform for: Instagram, Twitter, Facebook & Linked In.
- Branded Email Signature – Based on the brand design a digital html based signature.
Please get in touch for custom quotes and to check availability
Mini Branding
7 Days Delivery- Research Marketing Questionnaire
- Color Palette, Typography System, Patterns, Icons
- Brand Board (See below description )
- High Resolution Source Files
- Vector Files
- Logo (Re)Design
- Creative Direction & Design customization of up to 8 stock images or vectors (Standard License included).¹
- 3D Realistic Brand Mockup Examples
- Branded Social Media Kit
- Branded Digital Email Signature Template
Standard Branding Package
15 Days Delivery- Research Marketing Questionnaire
- Color Palette, Typography System, Patterns, Icons
- Brand Guide (See below description)
- High Resolution Source Files
- Vector Files
- Logo (Re)Design
- Creative Direction & Design customization of up to 8 stock images or vectors (Standard License included).¹
- 3D Realistic Brand Mockup Examples
- Branded Social Media Kit
- Branded Digital Email Signature Template
Corporate Branding Package
28 Days Delivery- Research Marketing Questionnaire
- Color Palette, Typography System, Patterns, Icons
- Corporate Style Guide (See below description )
- High Resolution Source Files
- Vector Files.
- Logo (Re)Design
- Creative Direction & Design customization of up to 8 stock images or vectors (Standard License included).¹
- 3D Realistic Brand Mockup Examples
- Branded Social Media Kit
- Branded Digital Email Signature Template
Please inquire about Marketing add-ons: Website design, Print ads, Packaging or other items you may need once your brand package is complete.
Branding Style Guide info.
Corporate Brand Style Guide
( included in Corporate Branding Package )
This is a more extensive manual than the Standard Brand Style Guide. Designed for distribution within large companies.
Includes:
- How to use your logo & logo variations
- Logo violations
- Summary of your brand colors with color code specifications
- Typography styles & usage
- Image-usage and positioning
- Dimensions and guides
- Print specifications
- Digital media usage
- Grid Systems
- Mocked up examples
- Patterns (where applicable)
- Supplied as a PDF file
Note: For any additional elements to be included in the brand guide apart from the above, additional charges may apply (depending on complexity).
Standard Brand Guide
( included in Standard Brand Package )
Includes:
- How to use your logo & logo variations
- Summary of your brand colors with color code specifications
- Typography styles & usage
- Image-usage and positioning
- Mocked up examples
- Patterns (where applicable)
- Supplied as a PDF file
Note: For any additional elements to be included in the brand guide apart from the above, additional charges may apply (depending on complexity).
Single Page Brand Board – ON A BUDGET
( included in Basic Mini Branding Package )
Includes:
- How to use your logo Summary of your brand colors with color code specifications
- Your font styles
- Image-usage and positioning
- Patterns (where applicable)
- Supplied as a PDF
¹ Acquired stock images and vector elements used in the designs are purchased with a standard license through Adobe Stock or similar stock sites. In some cases, additional extended licenses may be required, such as elements used in designs for resale items. These extended licenses are not included in the Project price and are the sole responsibility of the client. Any fonts that require licensing are the sole responsibility of the client. According to the Midjouney software licensing terms for premium subscribers, AI-generated images are allowed for commercial use, but they cannot be copyrighted.