company naming

Company Naming 

We will research and create a unique company name for your business. At BID, we found it is most helpful to present logo designs in conjunction with the naming process. We don’t believe in delivering just a list of words.

• Memorability: Is it quickly recognizable? Will people only have to spend a second or two thinking about it to get it?
• Timelessness: Will it still be a great logo in 10, 20, or even 50 years?
• Appropriateness: Does it resonate with the desired audience?
• Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?
• Versatility: Does it scale to different sizes without losing quality? Will it work across various media and within different contexts?

Logo Design Process

Research.

First, we send a marketing questionnaire to help us get to know your company, competitors and market segment.  So, we can understand the environment and target audience the logo would serve. This will clearly define your company’s value proposition.

Design.

We sketch, define and reiterate on initial concepts and ideas. Logo exploration to create, discuss and discover what differentiates your logo from their competitors.

Deliverables.

Once the logo is approved, we sort out what file formats and other iterations will be they need. Usually vector based EPS, AI as well as pdf files are delivered.