Millennials are a difficult group to market to. Not only is the demographic poorly defined, but when it’s described at its broadest size, it encompasses nearly a quarter of the U.S. population, with an age range extending from people in their late teens to people pushing 40.
COVID-19 Is Forcing Businesses To Innovate Rapidly To Survive, Creating a New Normal That Will Likely Persist
Demand drives business. As customer needs evolve, businesses follow. This is generally a slow process. The current pandemic is forcing rapid revisions to customer demands, while simultaneously hamstringing the ability of businesses to satisfy them. This is leading to unprecedented levels of unemployment and underemployment.
Covid-19 has changed our everyday lives as we know it. The world is at a standstill. Communities and businesses are all fighting for survival. The economy is on hold. For now. Marketing in a worldwide pandemic will be a struggle. Companies that evolve and embrace technology will adapt better in this new normal. Regardless if you run a large corporation or a small business owner who never officially conducted marketing online, with the right adaptation, you can survive and stay in the minds of your customers.
As small businesses, you have the most opportunity to use guerilla marketing to reach your target audience and make the biggest impact. Why? Because big box brands are recognized already – and they’ve ingrained themselves with that advertising needs to be focused on selling.
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