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Have you found yourself stuck trying to market your start-up company? Scratching your head while researching the myriad of mind perplexing options, only to freak out when you realize the time and price involved. If you want your start-up to succeed, you need to throw an exorbitant amount of money at marketing. Right?

Not necessarily.

The art of digital marketing is unique. There’s no precise recipe for success, that’s true for all art forms and all businesses, but with digital marketing, the ingredients are always changing.

Take a look through the years and you’ll see plenty of innovations, cutting edge techniques and marketing methods that took the world by storm, but use them in the present day and you’ll be labeled old-fashioned or outdated. To really keep up to speed, marketers need to know what’s fresh, but more importantly, what direction we’re heading.

Good marketing is more than just sticking a logo on a website, running some Facebook Ads and occasionally posting on a blog every now and then.

Although that might get you off to a good start, if you’re wanting to start competing with the top companies in your niche, you’re going to have to start acting like it. It may sound a little harsh, but that’s the reality behind it – you don’t see Nike hoping for the best – so, if you’re planning on competing with them, you shouldn’t be either.

We are pretty excited to announce the creation of our new YouTube Channel called Branding Design Quicktips. This channel is all about exploring anything and everything about branding your company. Your Brand Identity is about so much more than some colors and an attractive logo. It really is the psychological connection between your company and your customers. This channel is all about breaking that down. We have already produced some pretty fun and informative videos already, and we are set to make a lot more.