our blog

Topic:  Brand Identity

The Future of Guerilla Marketing

As small businesses, you have the most opportunity to use guerilla marketing to reach your target audience and make the biggest impact. Why? Because big box brands are recognized already – and they’ve ingrained themselves with that advertising needs to be focused on selling.

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Best Marketing Practices for Start-ups

Have you found yourself stuck trying to market your start-up company? Scratching your head while researching the myriad of mind perplexing options, only to freak out when you realize the time and price involved. If you want your start-up to succeed, you need to throw an exorbitant amount of money at marketing. Right?

Not necessarily.

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How Digital Marketing will Change in 2020

The art of digital marketing is unique. There’s no precise recipe for success, that’s true for all art forms and all businesses, but with digital marketing, the ingredients are always changing.

Take a look through the years and you’ll see plenty of innovations, cutting edge techniques and marketing methods that took the world by storm, but use them in the present day and you’ll be labeled old-fashioned or outdated. To really keep up to speed, marketers need to know what’s fresh, but more importantly, what direction we’re heading.

read more
Best Marketing Practices for Start-ups

Best Marketing Practices for Start-ups

Have you found yourself stuck trying to market your start-up company? Scratching your head while researching the myriad of mind perplexing options, only to freak out when you realize the time and price involved. If you want your start-up to succeed, you need to throw an exorbitant amount of money at marketing. Right?

Not necessarily.

read more
How Digital Marketing will Change in 2020

How Digital Marketing will Change in 2020

The art of digital marketing is unique. There’s no precise recipe for success, that’s true for all art forms and all businesses, but with digital marketing, the ingredients are always changing.

Take a look through the years and you’ll see plenty of innovations, cutting edge techniques and marketing methods that took the world by storm, but use them in the present day and you’ll be labeled old-fashioned or outdated. To really keep up to speed, marketers need to know what’s fresh, but more importantly, what direction we’re heading.

read more
The Psychology of Good Marketing

The Psychology of Good Marketing

Good marketing is more than just sticking a logo on a website, running some Facebook Ads and occasionally posting on a blog every now and then.

Although that might get you off to a good start, if you’re wanting to start competing with the top companies in your niche, you’re going to have to start acting like it. It may sound a little harsh, but that’s the reality behind it – you don’t see Nike hoping for the best – so, if you’re planning on competing with them, you shouldn’t be either.

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Our New YouTube Channel

Our New YouTube Channel

We are pretty excited to announce the creation of our new YouTube Channel called Branding Design Quicktips. This channel is all about exploring anything and everything about branding your company. Your Brand Identity is about so much more than some colors and an attractive logo. It really is the psychological connection between your company and your customers. This channel is all about breaking that down. We have already produced some pretty fun and informative videos already, and we are set to make a lot more.

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how marketing will change in 2020

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