CSMC - Back-Office Service for Charter Schools
REBRAND | LOGO REDESIGN | SOCIAL KIT | PRINT | LANDING PAGE UI
CSMC is the country’s largest and oldest provider of comprehensive back-office support, from payroll, to student data, to accounting, including overall operations and compliance support for over 230 charter schools nationwide.
The task at hand was to create a modern and contemporary statement in a utilitarian space. To achieve this goal, BID implemented bold, playful colors and strategically utilized a monomark graphic element combined with depictions of children reading and studying. This approach resulted in a polished, modern brand that successfully set itself apart from the competition.