iShopEco is a soon-to-launch new sustainable living shopping directory startup. It enables consumers to find businesses to support based on company values, environmental commitments, and product quality. It’s a means to create the business environment people want to see by supporting and elevating those businesses in the marketplace.
The challenge was to create a brand feel that was meaningful and different, distinguishing itself from the standard green eco themes. Using playful imagery, bold colors, and a welcoming logo & monomark, Bid created a look that grabs attention in an overcrowded genre.