Client

Gen X is sometimes referred to as the lost generation or MTV generation this was the first group of “latchkey” kids exposed to lots of daycare and divorce. Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning into the social issues around them.” But Gen X’ers demand attention. Although not the largest generation by numbers, they wield the power of the purse with a whopping 31% of the income in America.