TRI - Analysis, Education & Subscription Service For Investment Traders



TRI – THE RATIONAL INVESTOR –  The company is a newsletter subscription service that helps members trade various types of assets through unique daily insight and analysis. They also offer courses to educate people how to become successful traders.


The client wanted to change their brand visuals and voice to project a more playful, fun yet professional brand.

Fun custom imagery, icons, colors and style were created to give a playful and inviting style to this rebrand.  A new tagline option, mission statement and typography layout help to clarify the company’s brand voice.

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