thirst drink

Thirstbox

PRODUCT NAMING | BRAND IDENTITY | LOGO DESIGN | PACKAGING | WEBSITE UI/UX | PRINT

thirst water box

Client

Thirstbox is a start-up offering a more eco-friendly water packaging option for a more sustainable world. At first glance, spring water in a box seems strange. But that’s only because we’re used to single-use plastic bottles. Studies estimate there are now 15–51 trillion pieces of plastic in the world’s oceans — from the equator to the poles, from Arctic ice sheets to the sea floor. Not one square mile of surface ocean anywhere on earth is free of plastic pollution. We need to make some profound changes. 

Project

The client had an excellent idea for a fantastic product. But they needed some creative help. That’s when BID came into the picture. The client required a product name, logo design & brand that was meaningful and eye-catching. The look needed to distinguish itself from the standard sustainable product. BID created original icon artwork & patterns based on the environment & climate change symbolism.

eco mobile

Original artwork

BID created original packaging artwork using icons depicting climate change imagery.

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eco
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climate change packaging
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Website Design & Animation

  • Animated eco icons & timeline

Stay the Speed Limit

  • Speeding over the posted speed limit reduces fuel efficiency by 7% or more. (fueleconomy.gov)

  • Practicing safe driving habits by avoiding excessive acceleration and braking can save as much as 40% on fuel economy. (fueleconomy.gov)

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Hottest Year on Record

  • 2020 was the second-hottest year on record globally, knocking 2019 back to third-hottest, with 2016 the hottest year on record. (NOAA)

  • As of 2021, 85% of people around the world think sustainably when making purchases, having shifted their behavior to be more eco-conscious. The generation with the largest impact is Millennials, with 24% participating in eco-friendly living.

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Air Pollution-Related Diseases

  • 91% of the World’s Population Are Breathing in Polluted Air Every Day. One of the most stunning facts about air pollution is that it is a leading risk factor for chronic health diseases and premature death in the world

  • At Least 1 in 10 People Die from Air Pollution-Related Diseases

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How Does Plastic Affect Marine Life?

  • It’s been estimated that plastic pollution kills 100,000 marine mammals every year.
  • More than 1,550 marine animals and plants are currently at risk of extinction, with climate chance impacting at least 41% of threatened marine species.

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